The image has fallen behind
The business has grown, offers more services or works with a different type of customer, but the website still reflects an earlier stage.
Website redesign in Torrevieja
Renew a website that no longer reflects the current level of your business
I modernise the appearance, structure and mobile experience of your website while preserving what still works. Before changing anything, I review whether it makes more sense to optimise it, redesign it or start again with a new foundation.
✔ Free initial assessment · ✔ Work carried out on a copy · ✔ Up to 2 rounds of adjustments
Renewing does not mean changing things for the sake of it
A website can still be online and yet no longer support the business properly
The problem is not always simply that the design looks old. Sometimes the website no longer explains the services clearly, is awkward to use on mobile or is built on a technical foundation that makes every improvement difficult.
It is difficult to understand and contact you
Unclear menus, disorganised sections, hidden buttons or a poor mobile version make visitors work too hard to understand what you offer.
The technical foundation has weakened
Old plugins, poorly structured code, recurring errors or an overly limited platform can turn any small change into a much bigger problem.
The initial review is there to decide what the website actually needs. If a few adjustments are enough, there is no reason to charge for a full redesign.
The right decision depends on the starting point
Optimise, redesign or rebuild: they are not the same job
Before preparing a quote, I review the content, technology, access, website health and what the business wants to achieve.
When the foundation is still good
The content and appearance still represent the business well, but there are specific issues with speed, mobile use, forms, hierarchy or user experience.
- The main design and structure are kept.
- Specific blockers are corrected.
- What already works is not rebuilt.
When the content still works but the presentation does not
The website has usable material and works, but it needs a more current image, better layout, clearer navigation and a coherent mobile experience.
- Useful parts of the existing identity are kept.
- Layout, colours and typography are refreshed.
- Messages, buttons and sections are reorganised.
When continuing to patch it costs more
The website has no usable access, depends on abandoned components, has serious errors or the platform prevents the business from building what it needs.
- A new technical foundation is created.
- Anything worth keeping is recovered and improved.
- It is treated as a new website project.
You can also review the signs that indicate when a business website should be renewed. That guide answers the informational question; this page explains the professional service.
What can change as part of a redesign
A visual renewal that also improves clarity and usability
The starting point is the existing content. From there, the page is reorganised so it represents the business better and is easier to use.
Updated visual identity
Colours, typography, spacing, images, buttons and hierarchy are adapted to a more current presentation without erasing the personality of the business.
Clearer structure
Headings, services, navigation and calls to action are reorganised so visitors understand what you do and how to contact you.
Responsive experience
The redesign is checked on desktop, tablet and mobile so text, buttons, forms and content remain comfortable to read and use.
Existing functionality preserved
Forms, WhatsApp, social links, Analytics, Search Console and other features that are already configured correctly are kept and checked.
Basic technical checks
Visible errors, loading, primary headings, canonical tags, forms and other necessary elements are reviewed so the visual change does not damage the underlying foundation.
Option to expand later
Bookings, payments, automations, additional languages, private areas, online stores or a full SEO strategy can be added through a separate quote.
Redesign process
Your current website keeps working while I prepare the new version
I work on a local copy or staging environment. The public website is not replaced until the new version has been reviewed and approved.
Meeting and review
I learn about the business, the reason for the change, the current website, available access and technical limitations.
Decision and scope
Together we define what stays, what changes and whether the project is an optimisation, redesign or rebuild.
Backup
The current state is protected and a separate environment is prepared so I can work without altering the website your customers are using.
First proposal
I present an initial sample of the visual direction so you can approve it before the remaining pages are completed.
Development and adjustments
I build the full redesign and apply up to two rounds of changes based on the approved direction.
Testing and publication
I check mobile display, forms, links, speed and technical signals before replacing the previous version.
Improvement cycle
Website · Experience · Conversion
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Redesign without erasing what you have already achieved
If your website already receives visits from Google, the first step is to protect that foundation
A visual renewal should not remove pages or change URLs without first checking which content is indexed and which addresses may already be generating visibility.
Review before changes
When data is available, I review Search Console, indexed pages, the current structure and content worth preserving before changing the architecture.
URLs and redirects
Addresses that already work are kept. If a URL needs to change, it is connected to the equivalent page through a properly planned redirect.
Checks after publication
After publication, the sitemap, canonical tags, links, forms, indexing and possible errors are reviewed to confirm the transition has been completed correctly.
These basic checks are part of a responsible redesign. When the website has many pages, languages, products or a complex migration, the SEO and technical work requires a separate quote.
Clear pricing for renewing an existing website
Website redesign from €200
The starting prices are designed for renewing the appearance using the existing text, images, pages and functionality as the foundation. We review the project first to confirm that the scope fits.
€200 from
For a landing page of up to 8 sections.
- Visual renewal based on the existing content.
- New page layout and hierarchy.
- Adjustment of headings, buttons and calls to action.
- Adaptation for desktop, tablet and mobile.
- Preservation and testing of current functionality.
- Up to 2 rounds of adjustments to the proposal.
- Post-launch review of errors attributable to the work.
€379 from
For a website of up to 4 pages and around 2 sections per page.
- Everything included in the landing page visual redesign.
- Reorganisation of navigation and existing pages.
- Visual consistency across all sections.
- Basic review of headings, forms and links.
- Publication over the current website when the foundation is usable.
- Up to 2 rounds of adjustments to the proposal.
- Post-launch review of errors attributable to the work.
What can increase the quote
Content and design
Full copywriting, specific photography, professional illustrations, brand identity work or a volume of changes beyond the agreed scope.
New functionality
Bookings, payments, private areas, automations, integrations, online stores, several languages or custom development.
Recovery and migration
Recovering access, changing platform, migrating many pages or rebuilding a damaged technical foundation requires a separate assessment.
Access, platforms and control
I can renew an existing website as long as there is an accessible and usable foundation
I work with content management systems and custom development. Before accepting the project, I check that the technology allows the change to be made safely and that modifying it is financially sensible.
WordPress and page builders
Websites created with WordPress, Divi, Elementor and other compatible systems can be renewed as long as the licences, theme and plugins allow the work to be carried out properly.
HTML, PHP and Laravel
When code access is available, I can also modify custom-built websites, review their structure and modernise the interface without changing the whole system.
Other platforms
Wix, Shopify, PrestaShop, Joomla and other solutions are assessed before quoting. Some allow a redesign, while with others migrating or rebuilding may be more cost-effective.
The domain should remain under the client's control. When access is unavailable, the first step is to assess how it can be recovered and which alternative best protects business continuity.
Websites we can review
The service adapts to the condition of the website, not the label used to create it
It may be an old landing page, a corporate website, a professional site or a website delivered through Kit Digital. What matters is identifying what still has value and what is holding the business back.
A website that no longer reflects the business
The services, audience or level of the company have changed, but the website still communicates an earlier version of the business.
An abandoned Kit Digital website
Access, content, design, speed and the real possibilities for modification are reviewed before deciding whether redesigning or rebuilding makes more sense.
A website with internal problems
Even if it looks correct visually, it may depend on outdated plugins, fragile code or a platform that makes future growth difficult.
Initial assessment
First we talk about the business, then we decide what is worth changing
The first conversation lasts approximately 15 to 30 minutes. It can be held by video call or in person when the business is near Torrevieja.
Understand the objective
I review what the client wants to improve, what image the business needs to communicate and what problems they are experiencing with the current website.
Review the existing foundation
I check the URL, platform, available access, content, mobile version and the most obvious signs of the website's technical condition.
Explain the right option
I tell you whether it looks like an optimisation, redesign or new website. The initial explanation is verbal; the proposal and quote are prepared when there is genuine interest.
The work is handled directly by José Luis Valbuena, from the first review through to publication and the checks afterwards.
Frequently asked questions
Common questions before renewing a website
These answers clarify pricing, scope, changes, platforms, rankings and maintenance.
How much does it cost to redesign a website?
A landing page redesign starts from €200 and an essential website redesign starts from €379. The final price depends on the number of pages, the technical condition, the platform, the access available and whether the current content and functionality can be kept or need to be expanded.
What is included in a landing page redesign from €200?
It is designed for a landing page of up to eight sections. It includes a visual refresh based on the existing content, reorganisation of the layout, headings, buttons and calls to action, mobile adaptation and up to two rounds of adjustments to the proposed design.
What is included in an essential website redesign from €379?
It is designed for a website of up to four pages and approximately two sections per page. What already works is preserved, while the appearance, layout, navigation and mobile experience are updated. New functionality, additional languages, an online store, a complex migration or a major expansion are quoted separately.
Is it better to redesign my website or create a new one?
It depends on the actual condition of the existing foundation. If the content, access and functionality are still usable, redesigning usually makes sense. If the code is badly deteriorated, plugins have been abandoned, the platform limits the project, access is unavailable or repairing it would cost more than rebuilding it, creating a new website is usually the more sensible option.
Can I keep my text, images and existing brand identity?
Yes. The redesign starts from the identity and content the business already has. I can reorganise text, correct short messages, change colours or typography and create new sections using the available material. Full copywriting, specific photography, professional illustrations or extensive branding work are quoted separately.
Can I lose Google rankings when redesigning my website?
A redesign should first review which URLs and content already have visibility. Existing addresses are kept whenever possible. If one needs to change, redirects are prepared to the equivalent page and links, sitemap, canonical tags and crawling are reviewed. A large SEO migration is quoted separately when the website has many pages or a complex structure.
How long does a website redesign take?
The timeframe depends on the number of pages, the condition of the website, access, content, functionality and how quickly approvals are provided. After the initial review, you receive an estimate adapted to the project. Work starts once the necessary access and material are available.
How many changes are included?
First, a sample of the visual direction is presented. The price includes up to two rounds of adjustments to that proposal. If a completely different direction is requested after approval, or the included rounds are exceeded, the additional development time is quoted separately.
Can you redesign a WordPress website or a custom-built website?
Yes. I regularly work with WordPress, Divi, Elementor, HTML, CSS, PHP and Laravel. Other platforms are assessed before quoting because some allow almost everything to be changed while others severely limit design, performance or functionality.
What happens if I do not have access to my website?
First we check whether access to the CMS, hosting or domain can be recovered. If the previous provider does not hand over the code but you still control the domain, rebuilding the website in an environment you control can be considered. In that case, it would be treated as a new website rather than a basic redesign.
Can you also renew a website created through Kit Digital?
Yes. Where the website came from does not change the assessment: we review access, content, design, mobile experience, performance and technical condition. If the foundation is usable, it can be redesigned; if it is too limited or deteriorated, I explain whether rebuilding would be more cost-effective.
Is maintenance included after the redesign?
Maintenance is a separate service. After publication, there is a review period of up to 30 days to correct errors attributable to the work carried out. New sections, functionality or later changes are not considered errors and are quoted separately. Ongoing maintenance can be contracted if the project needs it.
Do you only work in Torrevieja?
No. I can meet in person when the business is near Torrevieja and Vega Baja, and I also work by video call with self-employed professionals, companies and organisations across Spain.
Let's review your current website
Part of my job is telling you whether you need to optimise, redesign or start again with a new foundation
Send me your website address and explain what you want to improve. We will review the starting point and discuss the solution that makes the most sense for your business.