Operational analysis
The daily operation of the gym was studied to identify the processes that could be centralized and automated.
Case study
CRM for gyms with access control and complete member management
This project was developed for Abel's Team with the objective of fully digitalizing gym management. A custom CRM was created to control members, memberships, store, turnstile access and all daily activity from a single platform.
The challenge
The gym needed a system capable of controlling its entire daily operation from one environment. Member management, memberships, sales and access were handled with different tools, making client tracking and business control more difficult.
- Manual control of members and memberships.
- Lack of a unified system to manage clients.
- Need to control access through a turnstile.
- Limited tracking of member activity.
- Absence of indicators to analyze gym performance.
The proposed solution
A fully customized CRM was developed to centralize gym management. The system integrates client control, memberships, store, turnstile access, private member area and dashboards that allow all activity to be managed from one place.
- CRM developed completely to measure.
- Complete member management.
- Membership and renewal control.
- Store product sales management.
- Automatic access control through turnstile.
- Private area for each client.
- Full access history.
- Attendance tracking.
- Dashboard with gym indicators.
- Centralized control of the entire operation.
How the project was developed
CRM development
A system fully adapted to the way the gym works was created, avoiding dependence on generic solutions.
Turnstile integration
Member access was connected to the CRM to automatically validate each membership status before allowing entry.
Private area for members
Each client has a space where they can consult information related to their account and activity inside the gym.
Management dashboards
Indicators were developed to visualize gym activity, control member evolution and improve decision-making.
Project impact
Centralized management
All gym information is managed from a single platform.
Automatic access control
The turnstile validates membership status before allowing entry to the gym.
Greater control over members
It is possible to consult visit history, memberships and activity for each client.
Business prepared to grow
The CRM facilitates daily management and provides useful information to improve decision-making.
Do you want to apply this approach to your business?
We can review your situation and propose a commercial, technical and results-oriented solution without disrupting your current operations.