1. Analyse the daily operation
We reviewed how members, memberships, activity, sales and entry were managed to understand what information each part of the system needed to share.
Case study
Case study: a gym CRM for members, memberships and turnstile access control
Abel's Team needed to bring the day-to-day management of the gym and the physical access system into the same platform. A custom CRM was developed for members, memberships, sales, activity and the client area, with the membership status connected to the entrance turnstile.
The challenge: connect administrative management with what happens physically at the gym entrance
The project was not just about storing member profiles. Memberships, activity, sales and access needed to follow the same operating logic. The key requirement was for the management system to know whether a membership was active and use that information when deciding whether to authorise entry through the turnstile.
- Member and membership management without one central environment.
- A need to link membership status to physical access.
- Attendance and activity information that had to remain available for review.
- Store products and sales included in the same operation.
- A private area for each member.
- No single view connecting members, access and gym activity.
The solution: a custom CRM connected to memberships, activity and access control
A system was developed around Abel's Team's actual operation. The CRM centralises members and memberships, records activity and access, includes store management and provides a private member area. The turnstile integration checks membership status before authorising entry, connecting a software decision with a physical device at the gym.
- Custom CRM for the gym's operation.
- Central member management.
- Membership status and membership management.
- Store products and sales.
- CRM integration with the entrance turnstile.
- Membership validation before access is authorised.
- Access history.
- Attendance tracking.
- Private area for each member.
- Dashboard with gym activity indicators.
How the solution was built
2. Design the member and membership model
The CRM was structured around each member, their membership and the status needed to allow or reject specific actions.
3. Build the custom CRM
A private environment was created for members, memberships, store activity and the information needed for daily management.
4. Integrate the turnstile
The access-control device was connected to the CRM so the system can check membership status before allowing entry.
5. Create the member area
Each client has a personal area where the information made available through the system can be reviewed.
6. Add tracking and indicators
Access and activity generate information that can be reviewed from the dashboard for a clearer view of gym operation.
What changed when the CRM and access control were connected
Centralised management
Members, memberships, activity and other management tasks can be reviewed from the same system.
Access linked to membership status
The turnstile can use CRM membership data before authorising entry.
Reviewable activity history
Access and attendance are recorded so each member's activity can be reviewed in the system.
More operational information in one place
The dashboard brings together gym activity indicators instead of relying on separate records for each part of the operation.
Do you want to apply this approach to your business?
We can review your situation and propose a commercial, technical and results-oriented solution without disrupting your current operations.