Case study

Custom real estate CRM: web portal, property management and a 100% independent digital ecosystem

This project was developed for a real estate agency that wanted to stop depending on external platforms and have its own system to control the entire business operation: properties, agents, clients, statistics and online presence from one environment.

The challenge

The company depended on external tools to manage a large part of its daily activity. Properties, clients and statistics were distributed across different platforms, limiting control over information and forcing the team to work with third-party solutions.

  • Dependence on external real estate CRMs.
  • Information distributed across different tools.
  • Limited control over sensitive client and property data.
  • Difficulty analyzing commercial performance.
  • Need for a fully customized real estate portal.

The proposed solution

A fully customized digital ecosystem was developed, composed of a public-facing real estate portal and a private CRM designed specifically around the company’s way of working.

  • Fully customized real estate portal.
  • Custom CRM developed from scratch.
  • Complete property management.
  • Creation, editing and deletion of properties from the system itself.
  • Centralized client management.
  • Private panel for agents.
  • Financial and commercial dashboard.
  • Performance charts and annual evolution.
  • Interactive map with property geolocation.
  • Advanced filters by areas and features.

How the project was developed

Real estate portal design

A website was created according to the company’s visual identity, prioritizing user experience and ease of finding properties.

CRM development

A private system was designed from scratch to manage properties, clients, agents and the full daily operation.

Interactive map

Properties are displayed on a map with area filters to make property search easier.

Control panel

A dashboard was developed with activity indicators, commercial evolution, agent performance and financial tracking.

Full control of information

All management remains inside a private environment controlled by the real estate agency itself, reducing dependency on external platforms.

Project impact

Technological independence

The company stops depending on external platforms to manage its activity.

Greater control

Clients, properties, agents and statistics are centralized in one system.

Better decision-making

Dashboards allow the team to understand the commercial and financial evolution of the business.

Improved user experience

The portal makes it easier to find properties through filters and interactive maps.

Do you want to apply this approach to your business?

We can review your situation and propose a commercial, technical and results-oriented solution without disrupting your current operations.

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