1. Define what each system should control
Inmovilla remained the property-management tool and the website was designed as the public search and lead-generation layer, avoiding a second parallel CRM.
Case study
Case study: a Spain and Dubai property portal connected to Inmovilla
Inves Emirates needed to present properties in Spain and Dubai within the same digital presence without turning the website into a second property-management tool. The project kept Inmovilla as the source for property inventory and built a public portal around that information with search, filters, property pages and an experience designed for an international audience.
The challenge: use Inmovilla for management without limiting the public portal experience
The agency already had a specialist tool for property management. The goal was not to replace that CRM, but to use its information to power a public website for two different markets. The portal needed to separate Spain and Dubai properties, support multiple search criteria and keep presentation consistent without forcing the team to publish every property manually twice.
- Keep Inmovilla as the property-management system.
- Avoid re-entering on the website information already managed in the CRM.
- Clearly separate Spanish properties from Dubai properties within the same brand.
- Support searches by location, type, reference, price, bedrooms and other criteria.
- Create consistent individual property pages.
- Prepare the experience for national and international users.
- Leave room for new listings and investment content.
The solution: connect the Inmovilla inventory to a dedicated property portal
A WordPress property portal was developed and connected to the portfolio managed in Inmovilla. CRM data is used as the basis for the listings shown on the website, while the portal handles the public experience: navigation, search, filters, property pages and the separation between Spain and Dubai. Each system therefore keeps a clear role in the overall workflow.
- Custom WordPress property portal.
- Integration with the portfolio managed in Inmovilla.
- Synchronised property information for public display.
- Separate Spain and Dubai property sections.
- Search by area, type, reference, price, bedrooms and bathrooms.
- Individual property pages.
- Responsive experience across mobile, tablet and desktop.
- Separate sections for properties and investment content.
- Structure ready for new listings, markets and content without duplicating the architecture.
How the CRM-to-portal integration was approached
2. Prepare the structure for two markets
Navigation was organised so Spain and Dubai properties could be explored separately while remaining within the same brand.
3. Connect the Inmovilla portfolio
The property information required by the portal was integrated with the website to reduce duplicated manual publishing.
4. Build search, filters and property pages
The catalogue was developed around criteria such as area, type, reference, price, bedrooms and bathrooms, together with individual property pages.
5. Adapt the experience to an international context
The visual and navigation structure was designed for a brand working across Spain and Dubai rather than presenting both markets as one undifferentiated catalogue.
6. Leave the portal ready to evolve
The structure allows new properties, content, investment lines and acquisition improvements without rebuilding the core catalogue logic.
What changed in the portal operation
Less duplicated publishing work
The website uses information managed in Inmovilla as its base instead of treating the portal as a completely separate inventory.
Spain and Dubai within one structure
Both markets can live under the same brand without forcing users through one mixed, disorganised catalogue.
A more structured property search
Users can narrow listings by location, type, reference, price and other characteristics before opening a specific property page.
A base ready to keep growing
The architecture can accommodate new properties and content while remaining connected to the real estate-management workflow.
Do you want to apply this approach to your business?
We can review your situation and propose a commercial, technical and results-oriented solution without disrupting your current operations.