1. Define how each property should be found
We started by defining the criteria that genuinely help users navigate a property catalogue: location, type, reference, price, bedrooms and other features.
Case study
Case study: a property portal for Inves Real Estate with listings, filters and a structure built to grow
Inves Real Estate needed a website capable of presenting a large and changing property catalogue without making the search experience confusing. The portal was built around property types and locations, flexible filtering and individual listing pages, with a structure ready to support different markets, languages and business lines.
The challenge: turn a complex property catalogue into a clear search experience
This was not just a corporate website. The platform had to manage a continuously changing property inventory, let users search by several criteria and present each property with enough context to move forward without confusing navigation. The business also needed a structure that could work across different markets and languages.
- Organise a large property inventory.
- Make search practical by province, city, property type, price, bedrooms and other criteria.
- Separate different property products without duplicating the overall experience.
- Build individual property pages for features, location, gallery and reference data.
- Prepare the structure for users from different countries and languages.
- Keep an architecture that can grow with new properties, locations and business lines.
The solution: a real estate portal built around how people actually search for property
The portal was structured around the catalogue and property-search journey. Users can browse listings, apply filters, open individual property pages and move between different types of property. The platform is designed for a dynamic inventory and multilingual content, avoiding the need to build every new property as an isolated page from scratch.
- Dynamic property catalogue.
- Search filters for province, city, type, reference, price, bedrooms and bathrooms.
- Separate listing views for different property products.
- Individual pages with price, reference, description, features, location and gallery.
- Structure ready for multilingual content.
- Organisation by location and property type.
- Reusable, scalable integration of inventory into the website.
- Contact points integrated into the property journey.
How the property portal was approached
2. Design the catalogue architecture
Listing pages, filters and individual property pages were separated so catalogue growth would not require rebuilding the site every time a property was added.
3. Integrate property management
Property information was connected to the website so listings could be displayed through consistent templates rather than managed as unrelated pages.
4. Build property detail pages
Each property has its own page bringing together reference, price, description, features, location and visual material.
5. Prepare the multilingual experience
The structure was adapted so the catalogue and core content can be presented in different languages for international clients.
6. Leave room for the portal to evolve
The architecture allows new properties, locations, categories and lead-generation improvements without rebuilding the catalogue logic.
What the new structure contributes to the portal
A more navigable catalogue
Users can narrow a broad inventory through filters and reach the type of property they are looking for more easily.
Consistent property information
Listings follow a common page structure instead of presenting each property in a different way.
A base for several markets
The architecture can support different languages, locations and property types without becoming a collection of disconnected pages.
Catalogue growth without rebuilding the portal
New properties and content lines can be added on top of a reusable structure.
Do you want to apply this approach to your business?
We can review your situation and propose a commercial, technical and results-oriented solution without disrupting your current operations.